Here's a scenario. United Airlines sends you a brochure with all kinds of nice merchandise: iPads and flat screen HDTV sets for the guys; handbags for the ladies.
An Apple iPad 2 16GB Wi-Fi - Black is listed for 74,700 Award Miles.
Should you use your hard-earned airline miles to buy this iPad? Here are some examples why you should not.
Many frequent flyer sites state that one airline mile should equal about 2 cents. With this reasoning, the iPad 2 above is worth about $1494! That's a lot of dough for an iPad 2.
This same iPad sells for $413.89 on Amazon today.
United Airlines recently sent me an email, offering to let me purchase miles. I've attached a screen grab from their website, showing how much they would charge me for 100,000 or so miles (their rate was about 2.6 cents per mile).