Verizon's Super Bowl Ad That Features First Responders is Pure Hypocrisy

Well, that was a good but not thrilling Super Bowl. 

I am always astonished at the hypocrisy of companies.  Did you see the Verizon ads that features first responders? 

Verizon  throttled firefighters' mobile data during the Mendocino Complex fire in California back in fall 2018.  Here's a link:

https://arstechnica.com/tech-policy/2018/08/verizon-throttled-fire-departments-unlimited-data-during-calif-wildfire/

Verizon throttled fire department’s “unlimited” data during Calif. wildfire
Fire dep't had to pay twice as much to lift throttling during wildfire response.

Jon Brodkin - 8/21/2018, 12:49 PM

"County Fire has experienced throttling by its ISP, Verizon," Santa Clara County Fire Chief Anthony Bowden wrote in a declaration. "This throttling has had a significant impact on our ability to provide emergency services. Verizon imposed these limitations despite being informed that throttling was actively impeding County Fire's ability to provide crisis-response and essential emergency services."

Verizon created an ad about firefighters back in October 2018 and removed it after a backlash:

https://www.cnet.com/news/verizon-praises-itself-for-aiding-first-responders-after-it-throttled-their-data/

Verizon praises itself for aiding first responders after it throttled their data

After a swift backlash, Verizon has removed a video highlighting the "first responders who rely on us" from YouTube.

Verizon has audacity, though.  Four months later (today), they aired Super Bowl ads  that were focused on first responders.  Here's a link: 

http://fortune.com/2019/01/18/verizon-super-bowl-tv-ad-first-responders/

Following a public relations black eye involving firefighters last year, Verizon plans to unveil a new Super Bowl ad campaign this weekend that is focused on first responders.
The ad spots, which feature 11 NFL players and one coach who whose lives were saved by first responders, comes after Verizon received criticism for slowing mobile data connections and limiting service of Santa Clara County firefighters while they battled California’s Mendocino Complex wildfire in August. Verizon ultimately apologized and said it would no longer impose data caps on first responders.